Crack’D transforms organic pistachios into a bold, split-flavor experience designed for mixing, matching, and making it your own. The project explores how packaging can create interaction, turning a simple snack into something playful and customizable.

The visual system uses risograph-inspired illustration and expressive hand-lettered type, combining vibrant color and layered texture to create a playful, high-energy identity. Through bold composition and tactile influence, Crack’D reimagines packaging as both functional and engaging.